Teachable Moment on Aisle 9

Los Angeles, CA (PRWEB) October 16, 2009 -- CHARACTER COUNTS!, the nation's most widely implemented character development framework, has partnered with Ralphs supermarkets to offer its character-building products and information to the public for the first time. The campaign began this month in all 260 Ralphs stores throughout Southern California.

Shoppers will find an attractive rotating display in the store and hear "Food for Thought" messages over the sound system from nationally renowned ethicist and radio personality Michael Josephson, founder of CHARACTER COUNTS!. Kids will even get special character stickers on their Ralphs' lunchboxes. The partnership will enable Ralphs to further expand its community involvement by providing not just value prices but ethical values.

The October launch was designed to help kick off the 16th annual National CHARACTER COUNTS! Week on October 18-24, during which more than 5 million youth, parents, teachers, and volunteers will gather in thousands of schools across the country and around the world to spruce up schools, reclaim neighborhoods, and celebrate good character.

"We're excited because this is our first venture into retail sales. It will allow us to go beyond the education market and right to parents," said Rich Jarc, executive director of the Josephson Institute of Ethics, which founded and administers CHARACTER COUNTS!. "Parents will now have direct access to character-based information and materials that they can use as gifts, teaching aides, and/or discussion starters with their kids. All products are based on the Six Pillars of Character (trustworthiness, respect, responsibility, fairness, caring, and citizenship) - universal virtues that everyone can agree on."

So the next time you're pushing a grocery cart down an aisle and hear, "Ooh, these ethics are fresh" or "Mommy, there's a Pillar in your produce!" you'll know you've come to the right place.

Click here (http://www.ralphs.com/) for a Ralphs location near you. Click here (http://charactercounts.org/) to learn more about CHARACTER COUNTS! and National CHARACTER COUNTS! Week.

The nonprofit Josephson Institute of Ethics, a nonpartisan, nonsectarian organization based in Los Angeles, is committed to improving the ethical quality of America's young people. It created and administers CHARACTER COUNTS!, the nation's most widely implemented character development framework. All proceeds from the Ralphs campaign will benefit the Institute and the CHARACTER COUNTS! program.

http://www.CharacterCounts.org

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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Home Site Map Subscribe to our Monthly Email Newsletter	Easy Stickers Teachable Moment on Aisle 9 Los Angeles, CA (PRWEB) October 16, 2009 -- CHARACTER COUNTS!, the nation's most widely implemented character development framework, has partnered with Ralphs supermarkets to offer its character-building products and information to the public for the first time. The campaign began this month in all 260 Ralphs stores throughout Southern California. Shoppers will find an attractive rotating display in the store and hear "Food for Thought" messages over the sound system from nationally renowned ethicist and radio personality Michael Josephson, founder of CHARACTER COUNTS!. Kids will even get special character stickers on their Ralphs' lunchboxes. The partnership will enable Ralphs to further expand its community involvement by providing not just value prices but ethical values. The October launch was designed to help kick off the 16th annual National CHARACTER COUNTS! Week on October 18-24, during which more than 5 million youth, parents, teachers, and volunteers will gather in thousands of schools across the country and around the world to spruce up schools, reclaim neighborhoods, and celebrate good character. "We're excited because this is our first venture into retail sales. It will allow us to go beyond the education market and right to parents," said Rich Jarc, executive director of the Josephson Institute of Ethics, which founded and administers CHARACTER COUNTS!. "Parents will now have direct access to character-based information and materials that they can use as gifts, teaching aides, and/or discussion starters with their kids. All products are based on the Six Pillars of Character (trustworthiness, respect, responsibility, fairness, caring, and citizenship) - universal virtues that everyone can agree on." So the next time you're pushing a grocery cart down an aisle and hear, "Ooh, these ethics are fresh" or "Mommy, there's a Pillar in your produce!" you'll know you've come to the right place. Click here (http://www.ralphs.com/) for a Ralphs location near you. Click here (http://charactercounts.org/) to learn more about CHARACTER COUNTS! and National CHARACTER COUNTS! Week. The nonprofit Josephson Institute of Ethics, a nonpartisan, nonsectarian organization based in Los Angeles, is committed to improving the ethical quality of America's young people. It created and administers CHARACTER COUNTS!, the nation's most widely implemented character development framework. All proceeds from the Ralphs campaign will benefit the Institute and the CHARACTER COUNTS! program. http://www.CharacterCounts.org # # # This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice. Rate This Article: Comment on "Teachable Moment on Aisle 9" Your Name Your Comments Verification Code: 0313E Enter Code: Starting a Mobile Arson Watch Program this Fire Season Fire season is here and it is important for you to protect your community. One way to do this is to set up a Mobile Arson Watch Program to deter arsonists. Xyron Create-A-Sticker Model 250 Review If you're a crafter who's looking for a machine you can use to make stickers (or you're a mom whose kids want to make stickers), you're in luck Xyron, the manufacturer of the ever-popular Wishblade cutting system, has produced a wonderful little sticker creator Scrapbook Stickers Judging by the number of websites and brick and mortar stores dedicated to scrapbooking, this hobby is now a trend The activity spreading out and expanding its horizons is obviously pointing to its growing popularity Neighborhood Watch Mission Statement A mobile neighborhood watch patrol can be a positive contribution to the community. They are easy to start and we have a free E-Book to assist you.